Payne-Gallway Publishers D203 Student Resources
Home	Base Camp – Specimen Summative Project Brief Logo You must design a new logo for Base Camp. The logo will be part of the corporate image, and will be used in a variety of ways such as on signs, brochures, a website, T-shirts and so on. The typeface and colours that you use in the logo are very important. You should use the same typeface and colours on different artwork and products to reinforce the image of Base Camp that you want to project. Think about other ways of projecting this image. You could, for example, design a character (in much the same way as Mcdonald’s has Ronald Mcdonald) who will be the friendly face associated with Base Camp. There is scope to use this character or mascot on birthday cards, postcards, T-shirts, or as a cuddly toy to be sold in the Base Camp shop. The Logo Your logo must: · Work in any size · Use at least three colours · Work in monochrome or colour · Incorporate the text ‘Base Camp’ Produce some original designs and show hand-drawn sketches of your final design Create the logo. Get feedback and show how you changed or developed the logo to reach the final design.
Introduction
Planning
Monitoring
Investigating requirements
Identifying elements
Gathering elements
Logo
Birthday card
Base Camp Dollar
Web page
Eportfolio
Review
© Payne-Gallway	Specimen SPB to accompany D203: Graphics by R.C. Chasemore