Market Research
Here is a copy of the market research questionnaire that was sent out to pupils and parents in the school catchment area.
Each member of the group managed to get 25 people to fill in questionnaires. When we analysed the responses we found that
– 88% own a PC at home
– 92% of those feel that their computer has slowed down since purchase
– 78% do not own a USB Memory Stick
– 64% showed interest in our services.
We gathered feedback on the questionnaire and decided it was best to keep it to one page, although we could have asked more questions. We could have asked questions about how much people were prepared to pay and collected more details such as telephone numbers.
Creating the questionnaire went according to plan and took only a week. However, we all found that it took much longer than expected to get people to complete the questionnaires. Inputting all of the results into Excel also took a long time and we had not allowed any time for this at all on our original plan.
Whilst we were waiting for all of the responses to come back in, we began the financial analysis.