Payne-Gallway Publishers D204 Student Resources

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D204: ICT in Enterprise

Creating a corporate identity

In your team, discuss what sort of image you wish to project in your corporate identity. Record the team’s ideas in your project diary.

Individually, design a corporate identity which includes a company name, logo and strapline. The team should review each person’s efforts and reach a decision on the final corporate identity to be adopted.

The business needs at least three of the following templates:

· A letterhead

· A business card

· An invoice

· A With Compliments slip

	Include all your group’s templates in your eportfolio. Explain the rationale behind the designs, and describe the feedback you received and how you changed your design as a result of this feedback.

Introduction

Planning

Monitoring

Investigating the business idea

Market research

Financial analysis

Presenting the business proposal

Creating a corporate identity

Promoting the business

Promotional website

Eportfolio

Review

© R. S. U. Heathcote

Specimen SPB to accompany D204: Graphics by R. Heathcote