Payne-Gallway Publishers D204 Student Resources

D204: ICT in Enterprise

Market research

Carry out some primary research to find out what potential customers think of your idea. This could take the form of interviews or a questionnaire, for example.

Your group must decide what technique to use and select the interview questions or questionnaire. Each member of the group can carry out the research and results can be pooled.

Analyse the results of your team’s research and give a brief summary.

Show evidence of your research, e.g. a questionnaire or report of interviews held.

Show a summary of your findings.

Introduction

Planning

Monitoring

Investigating the business idea

Market research

Financial analysis

Presenting the business proposal

Creating a corporate identity

Promoting the business

Promotional website

Eportfolio

Review

Specimen SPB to accompany D204: Graphics by R. Heathcote