Payne-Gallway Publishers D204 Student Resources

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D204: ICT in Enterprise

Promoting the business

You need to produce marketing materials for your business to inform people of your idea. These will include a poster and flyer. You could also use a mailshot to potential customers.

	Show the final design of your poster and flyer. Show the review comments you received on an earlier version, and explain how you responded to the feedback.
	Do not include the mailshot in the eportfolio.

Introduction

Planning

Monitoring

Investigating the business idea

Market research

Financial analysis

Presenting the business proposal

Creating a corporate identity

Promoting the business

Promotional website

Eportfolio

Review

© R. S. U. Heathcote

Specimen SPB to accompany D204: Graphics by R. Heathcote